Developing and refining editorial content to align with client goals and audience needs.
Writing for various formats and ensuring accuracy, clarity and tone alignment.
Attention to detail in language accuracy, grammar and consistency with style guidelines.
Conceptualizing and executing feature stories and content ideas across multiple media platforms.
Conduct thorough research and creating compelling, creative narratives.
Managing editorial schedules, coordinating workflows and meeting deadlines for multiple projects.
Engaging with clients, understanding their needs and delivering content that meets their expectations.
Leading editorial teams, mentoring staff and fostering collaboration to achieve high-quality outcomes.
Working seamlessly with various role players to create cohesive projects that resonate with audiences.
Creating content strategies that align with brand goals and audience engagement objectives.
Setting editorial calendars, planning issues and executing thematic content strategies.
Leveraging social media to amplify content reach and engagement.
Translating and adapting content while ensuring cultural and linguistic accuracy.
Working with diverse audiences and adapting content for various linguistic needs.
Using CMS tools for content publishing and updates.
Understanding SEO practices and ability to use analytics to refine content performance.
Using design tools to coordinate editorial layouts and collaborate with design teams.
Everything on Microsoft 365.
University of Cape Town (UCT)
2001 – 2003
University of South Africa (Unisa)
2005 – 2007
Cape Peninsula University of Technology (CPUT)
2006