What I have learnt over the years

Editorial skills

Content development

Developing and refining editorial content to align with client goals and audience needs.

Writing and copy editing

Writing for various formats and ensuring accuracy, clarity and tone alignment.

Proofreading

Attention to detail in language accuracy, grammar and consistency with style guidelines.

Feature development

Conceptualizing and executing feature stories and content ideas across multiple media platforms.

Research and storytelling

Conduct thorough research and creating compelling, creative narratives.

Project and team management

Project coordination

Managing editorial schedules, coordinating workflows and meeting deadlines for multiple projects.

Client relationship management

Engaging with clients, understanding their needs and delivering content that meets their expectations.

Team leadership

Leading editorial teams, mentoring staff and fostering collaboration to achieve high-quality outcomes.

Cross-functional collaboration

Working seamlessly with various role players to create cohesive projects that resonate with audiences.

Strategy and planning

Content strategy development

Creating content strategies that align with brand goals and audience engagement objectives.

Editorial planning

Setting editorial calendars, planning issues and executing thematic content strategies.

Digital and social media strategy

Leveraging social media to amplify content reach and engagement.

Languages

Translation and interpretation

Translating and adapting content while ensuring cultural and linguistic accuracy.

Multilingual communication

Working with diverse audiences and adapting content for various linguistic needs.

Technical savvy

Content management systems (CMS)

Using CMS tools for content publishing and updates.

SEO and analytics

Understanding SEO practices and ability to use analytics to refine content performance.

Adobe Creative Suite and Canva

Using design tools to coordinate editorial layouts and collaborate with design teams.

MS Office

Everything on Microsoft 365.

Education

Bachelor of Arts in English and Film Studies

University of Cape Town (UCT)
2001 – 2003

Bachelor of Arts Honours in English Studies

University of South Africa (Unisa)
2005 – 2007

Journalism course

Cape Peninsula University of Technology (CPUT)

2006

“Curiosity and creativity are intelligence having fun” – Albert Einstein

Carla Redelinghuys

6 21st Avenue, Cape Town, 7441 | (+27) 83 564 2638 | carla.redelinghuys@gmail.com

©Carla Redelinghuys, 2024